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“Be yourself, everyone else is already taken.”
Oscar Wilde
I'm an award-winning copywriter who loves to tell a good story that intuitively captures the heart and soul of a brand and expresses it in an interesting, humanistic, and relatable way.
I’ve been promoting and shaping some of entertainment's most iconic and valuable brands through broadcast, print, and social media. Corporate communications and experiential live promotions are specialties.
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My work has been seen everywhere from spectacular screens in Times Square to smartphones in consumers' hands.
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Delivering results past expectations is just part of the job.
Writing down the bones of a project and uncovering its soul is a vocation.
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Otherwise, I live quietly with my German Shepherd, Jagger.
We are both adventure-seeking creative problem solvers displaying above-average intelligence.
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Please ask, there's more story to tell.
Case Studies
BURKE AVENUE
SOCIAL MEDIA SPLASH
Burke Avenue, a highly reviewed men’s skincare brand, wanted to capitalize on its growing popularity among clients and celebrity regulars.
The goal was to extend the brand across all social media platforms and promote its personal dedication to style and grooming as personified by Craig the Barber. Creating a virtual experience, "Share In The Chair", within its monthly newsletter, the Burke Avenue brand has cultivated richer connectivity with clients and has significantly increased online sales.
"BRIAN POSEHN'S COMEDY MUTANT"
LIVE EVENT PITCH DECK
In light of Brian Posehn's myriad of passions and interests, his management at IAM needed a compelling presentation to pitch to Comic Cons and fan events nationwide in 2024.
By building live comedy shows and streaming experiences around the diverse talents of their nerd OG client, this comically conceived deck is a blueprint for partners, buyers, and event bookers to create sponsor-able events.
92ND STREET Y: ALEX TREBEK AND MICHAEL MCKEAN-IN CONVERSATION
In 2019, Michael McKean sat down to talk to Alex Trebek about the host's 35 remarkable years at the helm of "Jeopardy!" This biography of Alex set the stage for an unforgettable night of humor and insight between two of the smartest people in pop culture.
"PAN AM" SHOW PITCH
Sony Pictures Television needed a script for a pitch presentation based on an idea they had for a new TV series.
This article from “Variety” was the only creative direction:
https://variety.com/2010/tv/news/pan-am-to-fly-once-more-as-a-drama-project-for-abc-13314/
An hour later they had this first pass and changed nary a word.
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"YOU BET YOUR LIFE WITH JAY LENO"
LAUNCH SPOTS AND EMAIL BLAST
Fox First Run wanted to bring TV legend, Jay Leno, back to the screen with a successful reboot of a great game show.
To launch "You Bet Your Life With Jay Leno", I wrote a myriad of spots with Jay and improvised a dozen more on the set. Never has the journey from the page to the stage been more of a blast.
PROMAX "STATE OF OUR ART" 2022-LAS VEGAS
It had been three years since the last Promax "State Of Our Art".
The post-pandemic return would play to an audience of the most creative marketing minds in entertainment.
I gleefully curated, wrote, and produced the hour-long live multi-media event and I'm pleased to say... it played to rave reviews.
"THE OFFICE" FOX FOOTBALL CROSS-PROMOTION
"WHEEL OF FORTUNE" WHEEL WATCHER'S CLUB
The game plan from NBC Universal was to give FOX stations a customized spot for "The Office" that would appeal to a specific audience and air during its highly rated NFL broadcasts. It scored big and was one of many chances to have fun with some of the best people to ever sit in a cubicle.
The Wheel Watcher's Club is one of the best examples of seamless social media integration. Sony wanted to showcase their latest strategic innovations by taking corporate partners on a step-by-step, swipe-by-swipe journey through the "engaging experience" members of the Wheel Watcher's Club enjoy.
This segment underscores the cross-generational appeal of the "Wheel Of Fortune" brand.
HARBOR CONCIERGE
EMAIL BLAST
ACTIVISION/FAMILY GUY "BACK TO THE MULTI-VERSE" GAME
To promote the highly-anticipated Family Guy "Back To The Multiverse" video game release, Activision wanted the trailer to transport viewers between the TV world and the game's many realms. I hoped helping Quohoag"s most colorful characters transcend time, space, and dimension might make our world a better place. History will be the judge.
"PENNYWORTH"/"RICK AND MORTY" AUDIO DESCRIPTION
The challenges for visually impaired viewers hit home for me. The chance to write AD for shows like "Pennyworth" and " Rick and Morty" was an especially meaningful assignment. I learned the delicate nuance of creating a satisfying visual experience is fast becoming an art form unto itself.
HARBOR CONCIERGE COMPANY LAUNCH
Harbor Concierge, based in East Hampton New York, wanted to launch a multi-dimensional, new prestige service to a discriminating clientele. The goal was to create a branding message and look that reflected the elegance and simplicity of their unique service. By enticing an ultra-exclusive clientele at all entry points of their decision-making through print and social, the company successfully debuted in the spring of 2023. And I hope to always have a place to stay in the Hamptons.
"THE HANDMAID'S TALE" SEASON 2
HULU had a breakout hit with "The Handmaid's Tale" in its first season.
For season 2, they wanted to push the controversial series with a thought-provoking call to action. This billboard design was a chance to wave a flag for the channel, show, and country.
